Search Marketing
DONT FOLLOW THE LEADER!
If you’re following, you’re not in first place.
Bid creatively and aggressively for the top spots.
To grow, don’t follow the leader.
Bid creatively and aggressively for the top spots.
To grow, don’t follow the leader.
WHAT IS IT
Search engine marketing (SEM) is the use of paid ads on search engines such as Google, Bing, and Yahoo to reach new customers or build a lead list. The biggest benefit of SEM is that you reach them at the exact moment they are searching for your service. It has also been called pay per click advertising, paid advertising, search marketing and PPC for short.
WHY IT WORKS
Pay per click advertising; as the name might imply, allows you to only pay for the clicks your ad generates. With the proper analytics and strategy, SEM can be incredibly beneficial. After all, the data doesn’t lie and ROI can be calculated to the nearest cent.
WHAT TO LOOK FOR